Market Segmentation and
Strategy
Jeff Scroggin can help you develop and
implement an effective strategy to:
Jeff helps clients to refine their product messaging and strategies to achieve and maintain a leading position in their markets. Working with an early-stage start up company, Jeff
developed and implemented a segmented marketing plan for a family of
software products that resulted in over $6M of venture capital funding.
The strategy leveraged the company's unique advantages providing
infrastructure solutions tailored to the mobile and handheld device
markets. |